Hey, I’m Matt.
I’m an Associate Creative Director and Art Director with 15+ years in the industry, including 5+ in a leadership role. Over the years, I’ve worked across CPG, travel and tourism, food service, animal health, medical, big pharma, and non-profit brands — building everything from campaigns and brand systems to activations and experiential work.
I’m especially drawn to projects that blend smart strategy with strong visual storytelling. I love finding the simple, compelling idea inside a complicated brief and bringing it to life through design, motion, photography, film, or emerging technology.
I’m also deeply interested in how AI and new creative tools are reshaping the industry. Whether it’s using generative image and video platforms to rapidly explore concepts, building moodboards and worlds faster, testing visual directions, or streamlining production workflows, I’m always looking for ways technology can unlock better ideas and help creative teams move faster without sacrificing craft. I see AI as another tool in the process — one that can expand possibilities, accelerate iteration, and open up entirely new ways of thinking.
My work has been recognized with Clio Silver and Bronze awards, Food & Beverage Gold, D Show awards, One Show merits, a Cannes shortlist, and mentions in Ad Age.
Outside of work, I’m usually chasing around two small kids, tackling a new woodworking or DIY project, spending time outdoors, or overthinking my portfolio.
Based in Michigan. Open to collaboration.