It’s How We Treat People
Creative Leadership, Concepting, Art Direction, Brand Stewardship, Activations & Partnerships
Writer: Megan Small
The Opportunity
Over years of creative partnership, we’ve helped MedStar Health bring “It’s How We Treat People” to life in ways that go far beyond a traditional healthcare campaign. The challenge is always the same: find fresh, meaningful ways to demonstrate what treating people differently actually looks like.
The Idea
From brand storytelling and patient experiences to activations and major sports partnerships, we’ve built a wide range of work around one simple belief: great healthcare starts with how you treat people.
Each assignment gave us a new way into the brand, whether connecting with patients in everyday moments, showing up unexpectedly in the community, or bringing MedStar Health’s story into the world of sports.
The Impact
What began as campaign work has grown into a long-standing creative partnership spanning audiences, channels, and ideas. The result is a body of work that continues to evolve while always coming back to the same brand promise: It’s How We Treat People.
Care Beyond the Sidelines
MedStar Health’s partnerships with professional and collegiate sports gave us a chance to bring It’s How We Treat People beyond the hospital. From fan experiences and activations to branded content and athlete storytelling, we created work that connected healthcare, sports, and the communities they share.